Food is one of our basic needs are served to the energy and nutrients to support human life.
learning from cases that happen to women georgia. his life fighting against the disease in misery, then we need to know some more
What is bacteria? Bacteria are tiny living things that can not be seen with the naked eye, can only be seen by a device called a MICROSCOPE. Various forms of bacteria. There is a round, rod and clustered like grapes. continue reading…
We’ve all seen theheadlines about how big the U.S. Hispanic market’s buying power is. At $1.2 Trillion in annual spending, thisconsumer segment is attracting the attention of marketers looking to increaseor simply maintain their market share as other consumer groups age out of thecore 18-49 consumer segment. U.S.Hispanic spending is also expected to continue growing by approximately $70Billion per year as this demographic group continues to increase in numbers andas a proportion of the U.S. population. $1.2 Trillion is a very large and exciting number but not useful in andof itself. Some key questions are: ‘What’s behind this growth in Hispanicspending ‘, ‘What are Hispanics spending their money on ‘ and ‘Why ‘.
The Bureauof Labor Statistics – Consumer Expenditure Survey for 2010 does a good job ofcomparing Hispanic spending to overall consumer spending and that of otherraces. It notes, for example, thatHispanics outspend overall consumers in such areas as food purchases, telephoneservices, laundry and cleaning supplies and apparel & footwear amongothers. Another area where Hispanicsover-index in spending is in entertainment mediums that appeal to youngerdemographics such as video-game and music spending. Dr. Felipe Korzenny, along with graduatestudents at Florida State University, conducted a Hispanic market research studyin 2011 that revealed that Hispanics outspend non-Hispanic whites by an averageof $10-$20 per month in these areas. Differences also exist within the Hispanic market as acculturatedHispanics over-index in HDTV’s and televisionset purchases in general as compared to less acculturated groups andnon-Hispanic whites and the less acculturated over-index in items thatapartment dwellers purchase such as stacked washers and dryers.
Many of the differences we see in Hispanicshopping trends, however, aredriven by the fact that Hispanics are, on average, 14 years younger than themajority non-Hispanic white population of the U.S. and have an average of 4members per household vs. 2.9 for non-Hispanic whites. Part of the reason for larger overall familysizes is that U.S. Hispanic women have 2.9 children each while non-Hispanicwhites have 1.8. The replacement birthrate for developed countries is 2.1 kids per woman so clearly this trend willhave a significant impact on the composition of the U.S. population andspending trends in the future.
There are many theories as to why Hispanics have larger families andit’s likely that the answers are found among several factors such aseducational attainment, income and the perceived value of children. This last factor is culturally based and canbetter be understood from a cultural perspective. Hispanics view the role of children within afamily quite differently than non-Hispanic whites. The notion that children should be ‘seen butnot heard’ is alien to Hispanics since kids are frequently consulted whenmaking household purchasing decisions as Hispanic children, especially amongless acculturated households, frequently have information that their lessacculturated parents may lack. Another cultural factor that affects family sizefor Hispanics is their likelihood to live in multi-generational homes. Hispanics typically value having grandparentsin the home, even in instances where the grandparents and/or their childrencould economically support themselves in separate dwellings. Spending decisions within Hispanichouseholds, therefore, are affected by a greater number of family members thanin general market households. Thus, marketing messaging to this consumer groupneeds to bear this cultural nuance in mind.
Aside from the figures provided by the Bureau of Labor Statistics thereare many other sources of syndicated data that we as marketers can access tosee were Hispanic dollars are being spent. Having this data isn’t enough as it doesn’t tell us what we should doabout it. Therefore, having a deeperunderstanding of the cultural underpinnings of these purchases is necessary inorder to have a shot at claiming a piece of these growing expenditures for ourbrands and services.
By: Roy E.Kokoyachuk
ThinknowResearch
(877)200-2710
roy@thinknowresearch.com
Everybody knows that having a great website is essential. Therefore selecting a Web Design Agency is an important decision for your business. There are millions of Web Design Agencies in the world. All of them say they are great so how do you select one that is best for you
Here are some tips from someone that is a very experienced buyer of web design services:
1) Select an Agency with a good track record and a good online portfolio.
2) Follow up references. Not just one or two. Ask for five and ring them all.
3) Try to meet the Agency. This helps to see if you think you can work with them. Also you will hopefully get to see their offices and their staff. This helps to build a bigger picture of the Agency.
4) Do not buy on price. Buying Web Design services on price is a huge mistake. Do not think that because an Agency has given you a low web design quote they will be the best option. Often low quality Agencies quote very low. This enables them to get a foot in the door. Web Design projects often do not finish on budget and so the initial quotation should be seen as a starting point. You will not be charged less than the initial quote, but you will often end up spending far more than the initial quote. Therefore do not select an Agency on price. Our advise is to pick an Agency that quotes in the mid or top of the range of quotes you are give. As the famous expression goes ‘if you pay peanuts you get monkeys’.
